As you continue to grow in your author business, you will inevitably run into events that do not go as you hoped or planned. Running your business is a marathon, not a sprint, yet when your best laid plans aren’t shaping up the way you hoped either before or during the event, it can throw a wrench into your carefully curated event.

Speaking from experience, I’ve had book signings where I thought I’d have all the titles available, and yet the latest release at the time of the event didn’t make it to the event. I’ve had book signings where no one or very very few attended, thus resulting in no sales. So let this short and sweet episode be your guide so you stay focused on what you can control and how to still create an amazing experience for you and your attendees.

Jennifer Milius is an entrepreneur, author stylist, developmental editor, author, and host of The TufFish Show who helps creatives bring out their inner greatness so that they get comfortable using their voice, sharing their message, and being visible.

Her ninth book, Author Stylist Guide: Own Your Greatness, Get Visible and Share Your Message, is your toolbox for the steps to make the most of speaking engagements, book signings, and podcast interviews when they arise, so you grow your readership and create a buzz about your catalog of work and message.

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