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Where's My Money?

Where's My Money?

Update: 2025-12-04
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Description

Scott Todd tackles the scaling trap that's secretly draining profits from growing businesses. When Brian, a home flipper with 8 years of experience, asks why he's taking home less money despite higher revenue, Scott reveals the hidden problem: margin erosion. As businesses scale, expenses often grow faster than revenue, creating the illusion of success while actually reducing profitability. Scott shares his proven three-step system for identifying and eliminating the "bad guys" in your financials using percentage-of-revenue analysis—the same method he uses to manage his own business.

What You'll Learn:

  • Why growing revenue doesn't automatically mean you're making more money
  • The scaling trap: how expenses creep up faster than sales as businesses grow
  • Why looking at whole dollar amounts on financial statements misleads you
  • The power of percentage-of-revenue analysis for spotting profit leaks
  • How to identify your biggest expense problem in under 30 minutes
  • The deep dive methodology for getting expenses back under control

Key Takeaways:

  • The Scaling Trap Reality: Every new sale at a lower margin means you're working harder for less—your revenue might grow 10% while expenses grow 12%, silently killing profitability
  • Percentage Over Dollars: Whole dollar amounts don't tell the story—percentage of revenue reveals the true villains in your business
  • The Three-Year Rule: Compare your current year to three years ago to spot margin erosion patterns (example: if cost of goods sold was 25% in 2022 and is 32% today, that 700 basis point change is your enemy)
  • One Bad Guy at a Time: Circle the biggest percentage increase first—trying to fix everything at once leads to fixing nothing
  • The Three Decision Framework: After your deep dive, you'll face three choices: cut costs, raise prices, or have an all-hands meeting to control spending
  • Monthly Vigilance: Review percentage-of-revenue statements every single month with your team—this is non-negotiable for business health

Resources Mentioned:


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Where's My Money?

Where's My Money?