🎙️ Episode 238 – Which Marketing Model Is Right for Your Small Business?

With so many marketing options out there, how do you know which model fits your business best?

In this essential episode, the Marketing Guides break down the pros and cons of today’s most popular marketing delivery models—from hiring in-house staff to working with agencies, managing multiple vendors, or engaging a Fractional CMO.

Whether you’re overwhelmed by options or considering a change, this episode will help you choose the right path based on your goals, budget, and bandwidth.

In this episode, we cover:

• 🧠 In-House Marketing Teams: When control is key—but costs are high
• 🤝 Marketing Agencies: Scalability, strategy, and subject-matter expertise
• 🧩 Multi-Vendor Models: Why juggling freelancers can work—or fall apart
• 🎯 Fractional CMOs: Executive-level guidance without the full-time cost
• 📉 The biggest pitfalls to avoid when outsourcing or building internally
• 💡 How hybrid models are helping businesses get the best of both worlds

Plus:

• 📊 Key questions to ask when evaluating your current setup
• 🛠️ How to align your marketing model with your business stage and objectives

If you’re ready to eliminate the confusion and make a confident decision about how to structure your marketing, this episode is a must-listen.

👉 Tune in now and build a smarter, more effective marketing engine for your business!

📎 Visit our websites:

• Jeff Stec | Tylerica Systems Marketing → https://tylericasystems.com
• Paul Barthel & Ken Tucker | Changescape Web → https://changescapeweb.com
• Ian Cantle | Outsourced Marketing → https://outsourcedmarketing.ca

🔖 #MarketingStrategy #FractionalCMO #MarketingAgency #InHouseMarketing #OutsourcingMarketing #SmallBusinessMarketing #MarketingModels #MarketingGuidesPodcast