In this episode, John chats with Arjun Mahadevan, CEO and Founder of DOOLA, discussing the importance of LLC formation, bookkeeping, and tax obligations for entrepreneurs, especially international founders. Arjun emphasizes the concept of a 'business in a box' that simplifies the startup process, allowing founders to focus on growth. The conversation also touches on the significance of branding in e-commerce and the evolving landscape of online business opportunities.

Takeaways
- Comprehensive solution for LLC formation and bookkeeping.
- International founders can start a U.S. business without being physically present.
- Tax obligations vary based on physical presence and income type.
- DOOLA integrates various services to streamline business operations.
- The journey from formation to first sale is crucial for new entrepreneurs.
- Many businesses operate successfully within the zero to 100K revenue range.
- Branding is essential for long-term business success.
- There are still opportunities in e-commerce despite increased competition.
- Entrepreneurs should focus on what they enjoy and excel at.

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Connect with Arjun and DOOLA
Website: doola.com
Youtube: https://www.youtube.com/@ceo.arjunmahadevan/videos
Instagram: https://www.instagram.com/ceo.arjunmahadevan
LinkedIn: https://www.linkedin.com/in/mahadevanarjun

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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