Why 'Clear Beauty' is the next big thing
Update: 2024-02-21
Description
In this episode, we dive into the realm of clear beauty - a fresh perspective on skincare transparency that goes beyond just product formulations.
I unpack the shift from 'clean beauty' to 'clear beauty,' highlighting its emphasis on honesty, trust and ethical practices.
"Clear beauty" is a much-needed movement centered around transparency and empowering consumers with the knowledge they need to make informed choices (ultimately leading to rebuilding consumer trust in the industry!)
Clear beauty isn't a marketing gimmick - it should set the future standard for integrity of the beauty industry and consumer confidence.
Here's what we're covering:
- What's currently SO wrong with the cosmetics industry
- The biggest perpetrator of lack of transparency
- Why we need to shift the focus from clean to clear beauty
- What clear beauty stands for (and against)
- What you can do to embracing the era of clear beauty
SHOW LINKS:
- Blog – How to make compliant sustainability claims (& avoid greenwashing)
- Podcast - An open and honest conversation about fearmongering and misinformation in the skincare world – with Candice Sangster, Sanctyouary Beauty
Let's connect on Instagram - @skincarebusinessfoundations
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