Why 'Who Not How' is the Key to Business Growth
Update: 2025-11-05
Description
In This Episode, You’ll Learn:
- What “Who Not How” means and how this simple mindset shift unlocks exponential business growth.
- Jessica’s early podcast story: how she quickly realized learning how to edit a podcast wasn’t a good use of time — and why hiring a WHO was a game-changer.
- The real reason Interview Connections scaled to seven figures (hint: it’s the hundreds of WHOs behind the scenes).
If you’ve mastered your business but are ready to become known for your expertise, let Interview Connections be your WHO for podcast guesting. Book a discovery call now at https://interviewconnections.com/consult
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