In this conversation, Håvard Vasshaug Founder & CEO of AnkerDB, Founder of Reope, and Founder of Bad Monkeys shares his journey from being an engineer to becoming one of the most influential figures in the AEC tech space. He reflects on the evolution of computational design, startup struggles, personal branding, and sales strategies. Håvard highlights the importance of authenticity, timing, and company culture while offering insights into surviving and thriving in a fast-changing industry.

Takeaways:

• Håvard’s journey began with a passion for building and technology.
  
  
  
  


• Transitioned from engineer to tech entrepreneur and community builder.
  
  
  
  


• BIM and computational design transformed the AEC landscape.
  
  
  
  


• Startups face unique adoption and competition challenges.
  
  
  
  


• Sales in AEC tech require personal engagement and timing.
  
  
  
  


• Cold calling remains a powerful, underrated strategy.
  
  
  
  


• Personal branding is a growth lever for thought leadership.
  
  
  
  


• Strong company culture thrives on balancing freedom and responsibility.
  
  
  
  


• Authenticity resonates more than polished marketing.
  
  

Chapters:

00:00 — Intro to Håvard Vasshaug’s Journey

01:30 — From Engineering to Tech: The Snowhatta Experience

04:06 — Evolution of Computational Design & Predictions

06:09 — Survival of the Fittest: Plugins & Startups in AEC

08:25 — The AEC Tech Mafia: Influential Figures & Networks

10:05 — Balancing Multiple Companies: Secrets to Success

13:13 — Go-to-Market Strategies in AEC: Challenges & Insights

18:36 — Sales Techniques: Cold Calling & Outbound Strategies

22:36 — Hiring Practices: Finding the Right Talent

26:17 — Branding: Personal & Company Strategies

29:59 — Company Culture: Freedom, Responsibility & Performance

33:19 — Rapid Fire Round: Insights & Reflections

📩 Don’t miss future episodes. Subscribe to the AEC Tech + AI Newsletter: https://aiaecdigest.substack.com/