DiscoverRight About Now - Legendary Business AdviceWhy Asking for the Sale Is the Worst Move You Can Make | Paul Ross
Why Asking for the Sale Is the Worst Move You Can Make | Paul Ross

Why Asking for the Sale Is the Worst Move You Can Make | Paul Ross

Update: 2026-02-24
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This podcast delves into subconscious sales techniques, moving beyond traditional direct selling to influence prospects' subconscious minds. It highlights the critical role of focus as the currency of influence and explains how to engineer emotional states through language and intent to bypass conscious filters. The discussion emphasizes that most decisions are emotional and subconscious, drawing parallels between falling in love and sales. For sales professionals hitting plateaus, unconventional, outside-the-box thinking is presented as essential for growth. The podcast introduces \"implied relationship words\" to build trust and compliance, positioning the salesperson as a leader. Strategies include using vagueness and suggestion to lead prospects, and crucially, building prospect self-trust to enable decision-making. The ultimate goal is to get prospects to convince themselves to make a \"yes\" decision by expanding their vision of what's possible and deserved. A special offer, the \"Subconscious Selling Domination System,\" is presented to facilitate these techniques.

Outlines

00:00:00
Subconscious Sales: Influencing the Prospect's Mind

This section introduces a sales approach focused on influencing the prospect's subconscious mind rather than direct persuasion. It covers the guest's journey from the seduction community to sales training, emphasizing the importance of focus and emotional states in sales, and how to engineer them through language and intent to bypass conscious filters.

00:05:12
Emotional Decisions, Trust, and Leading Prospects

The discussion explores how major decisions are emotional and subconscious, likening sales to falling in love. It addresses sales plateaus, advocating for unconventional methods for growth. Key strategies include using \"implied relationship language\" to build trust and compliance, leading prospects through vagueness and suggestion, and crucially, fostering prospect self-trust to overcome decision-making barriers.

00:11:43
Empowering Prospects for "Yes" Decisions and Special Offer

This part focuses on enabling prospects to convince themselves to make a \"yes\" decision by building their self-trust and expanding their vision of possibilities and deserved outcomes. A special offer, the \"Subconscious Selling Domination System,\" is introduced, providing tools like instant trust training and language patterns to help prospects commit to purchases.

Keywords

Subconscious Sales Training


A sales methodology focusing on influencing a prospect's subconscious mind to drive purchasing decisions. It bypasses conscious objections by tapping into emotions and underlying desires, often using specific language patterns and psychological triggers.

Neurolinguistic Programming (NLP)


A psychological approach that connects neurological processes, language, and behavioral patterns. In sales, it's used to understand and influence communication and behavior.

Focus in Sales


The concept that focused attention is the primary currency of influence in sales, crucial for effective communication with modern, distracted consumers.

Emotional Decision Making


The principle that purchasing decisions are primarily driven by emotions originating in the subconscious mind, rather than logic.

Implied Relationship Language


Using specific word choices (e.g., "we") to create a sense of partnership and leadership, fostering trust and compliance.

Mind Expansion in Sales


Helping prospects broaden their perception of possibilities and what they deserve, resonating with their subconscious desires.

Prospect Self-Trust


Building a prospect's confidence in their own judgment, which is essential for them to make purchasing decisions.

Q&A

  • How does subconscious sales training differ from traditional sales methods?

    Subconscious sales training focuses on influencing the prospect's subconscious mind to make them *want* to buy, by seeding ideas and building trust. Traditional methods often rely on direct persuasion and asking for the order, which can be less effective with modern, distracted consumers.

  • What is the role of "focus" in sales according to this approach?

    Focus is considered the primary currency of influence. Without the prospect's focused attention, no offer or presentation will be effective. Capturing and maintaining focus is the crucial first step.

  • How can salespeople build trust with prospects who don't trust themselves?

    The key is to use implied relationship language and suggestive communication to create a sense of leadership and partnership. This helps prospects feel guided and supported, leading them to trust the salesperson and, by extension, themselves to make a good decision.

  • What is "mind expansion" in the context of sales?

    Mind expansion involves helping prospects see possibilities and opportunities they hadn't considered before, and believe they deserve them. It's about broadening their horizons and desires beyond their current perceived limitations.

Show Notes

Most sales training focuses on tactics.
Paul Ross focuses on the mind making the decision.

In this episode of Right About Now, Ryan Alford speaks with Paul Ross — a former founder of the global pickup and seduction community turned elite subconscious sales trainer for Fortune 500 teams.

Paul shares why:

  • People don’t trust themselves to make buying decisions

  • Logic doesn’t close deals — emotion does

  • Focus is the currency of persuasion

  • Asking for the order actually lowers close rates

  • Language creates leadership and compliance

  • Prospects want to be led, even if they say they don’t

This conversation reframes sales as influence, leadership, and subconscious trust — not scripts or pressure.

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Host & Guest Info

Ryan Alford
Host, Right About Now
Website: https://ryanisright.com

Paul Ross
Subconscious Sales Trainer
Website: https://www.sellwithsuggestion.com/rightaboutnow


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Why Asking for the Sale Is the Worst Move You Can Make | Paul Ross

Why Asking for the Sale Is the Worst Move You Can Make | Paul Ross