Why Behavior, Not Workouts, Is the Real Key to Fitness | Tom Barten
Description
Tom Barten’s journey started with personal transformation—and led to building one of the most scalable fitness coaching platforms in Europe. In this episode, he shares how understanding human behavior, not just workouts, became the foundation of Personal Body Plan.
We dive into the four pillars of sustainable fitness, the shift from PDF to tech-based coaching, and how Tom built a movement rooted in community, personal growth, and smart scaling. From wearables and AI to the power of Hyrox and the future of fitness, this one’s for anyone building something real in wellness.
Chapters:
00:00 The Journey Begins: Personal Transformation in Fitness
10:12 Understanding Human Behavior: The Key to Success
18:05 Scaling Success: From PDF to App
25:34 Building a Team Around the Team
30:44 Lessons Learned: Focus and Management in Entrepreneurship
32:38 Outcome Builders: A New Venture in Expert Development
35:33 Building a Scalable Business in Health and Fitness
39:01 The Role of Technology in Health and Fitness
45:42 Personal Experiences with Wearables and Technology
46:01 Tom's Fitness Routine and Upcoming Changes
49:39 The Appeal of Hyrox and Community in Fitness
55:39 The Future of Technology in Fitness and Health
01:01:25 Embracing AI for Business and Personal Growth
Tom Barten on LinkedIn: https://www.linkedin.com/in/bartentom/?originalSubdomain=nl
United States
