Why Being Liked Is Killing Your Sales Career | The UK’s Most Hated Sales Trainer Shares All | JTL 124
Description
You’re not afraid of rejection—you’re afraid of judgment.
That’s the hard truth Benjamin Dennehy, the UK’s Most Hated Sales Trainer, is here to deliver.
In this raw, no-fluff episode of Journey To Legacy, Benjamin flips everything you thought you knew about sales on its head. From nearly becoming a lawyer to building a global sales training brand from his living room, Benjamin shares how ditching the need for approval is the first step toward becoming a fearless, high-performing closer.
He exposes why most salespeople lose before they even start the pitch—and what it takes to reprogram your brain to win. If you’ve ever felt awkward making cold calls, desperate to land a deal, or trapped in imposter syndrome… this episode is your wake-up call.
🔍 What You’ll Learn:
- Why the need to be liked is sabotaging your sales success
- How to flip your mindset and act like a seller, not a buyer
- The psychology behind cold calling and prequalifying prospects
- How Benjamin turned a global crisis into £1M in revenue from his couch
💡 Key Insights:
- Sales is not about your charm—it’s about your behavior
- Stop chasing every lead; protect your energy by qualifying who you sell to
- Sales should be fun, not heavy—quit treating it like brain surgery
🔗 Connect with Benjamin Dennehy:
Website: www.salesmatrixcourses.com
YouTube: UK’s Most Hated Sales Trainer
LinkedIn: Benjamin Dennehy
Instagram: @benjamindennehy
Facebook: Benjamin Dennehy Sales Training
📲 Send him the keyword “Wayne” on Instagram to unlock exclusive sales tips and freebies.
United States
