Why Chief Customer Officers are replacing CMO’s with Shaden Mohamed ex Expedia & Google
Description
Why are CMO’s slowly being replaced by Chief Customer Officers? I had the pleasure of interviewing Shaden Mohamed who has worked for companies like Google, held senior roles at Expedia and was most recently Chief Customer Officer at Silver Chef to provide some insights. Shaden gave some amazing perspective into what has driven the need for this role and cleared up the key differences between a CMO and a Chief Customer Officer. We also talked about, the key areas of focus for a CCO, embedding a customer centric culture, getting CEO and exec buy-in, important Customer KPIs and how fixing a simple renewal process generated tens of millions in revenue
Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.
If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co
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