Why Company Strategy Drives Your Marketing Strategy
Why Company Strategy Drives Your Marketing Strategy
1Description
Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win.
"It's impossible to create a marketing strategy for a business that has no clear company strategy."
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This episode is brought to you by Metadata: https://metadata.io/
Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.
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