In this conversation, Yashasvini Gopalan, co-founder of Smortr, shares her journey from aspiring architect to entrepreneur in the construction tech space. She discusses her early inspirations, challenges during architecture school, and the transition to the U.S., where she explored B2B marketing and product development. Yashasvini explains the inception of Smortr, highlighting the urgent need for better data management in the construction industry. She dives into product validation, overcoming PDF-heavy workflows, and how customer feedback shapes product iterations. The episode closes with insights on the future of construction tech and advice for young entrepreneurs.

• Yashasvini’s early inspiration came from observing how architecture impacts people’s lives.
  
  
  
  


• Architecture school built her foundation for understanding complex systems.
  
  
  
  


• Transitioning to B2B marketing unlocked new perspectives on data fragmentation.
  
  
  
  


• Smortr was born from the need for better construction data management.
  
  
  
  


• Problem discovery required deep engagement with industry professionals for validation.
  
  
  
  


• Product building is iterative — constant learning and adaptation are critical.
  
  
  
  


• Managing large PDF-based workflows is a major pain point in construction tech.
  
  
  
  


• Her advice for aspiring founders: embrace software and technology early.
  
  
  
  


• Networking is invaluable; many are willing to help if approached.
  
  
  
  


• The future of construction tech is promising with innovative startups emerging.
  
  

00:00 – Journey to Architecture and Early Influences

03:04 – Challenges in Architecture School

04:43 – First Company and Industry Exposure

05:21 – Transition to the U.S. and Marketing Insights

06:42 – UI/UX Skills from Architecture

07:38 – The Birth of Smortr

09:32 – Customer Discovery and Validation

10:45 – Learning from Challenges

12:10 – Innovations in Construction Tech

15:30 – Product Walkthrough and Vision

17:02 – Challenges in Product Development

17:55 – Inspirations and Role Models

18:56 – Advice to Younger Self

19:53 – Mentorship and Support

21:25 – Starting a New Venture

22:19 – Rapid Fire Round

23:53 – Future of Construction Tech

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