When Craig Gile left Wall Street and Navy cockpits behind, he didn’t plan on launching a game-changing product out of Stanford labs. But that’s exactly what happened. On this 196th episode of the E-Comm Show, Andrew Maff sits down with Craig Gile, founder of CoolMitt. Originally developed for the U.S. military, CoolMitt’s dynamic cooling tech helps regulate core body temperature during and after workouts—giving athletes a major performance edge.

Craig explains how the team took this cutting-edge research and built a retail product from scratch, what it takes to educate an entirely new market, and how they’ve used word of mouth, podcasts (like Huberman Lab), and community-driven digital strategies to break into fitness, college athletics, and now even industrial markets.

If you’re building a product in a new category or want a behind-the-scenes look at what it takes to make science-backed innovation catch on—don’t miss this one.

What You’ll Learn:

• The science behind CoolMitt’s military-funded cooling tech
• Why overheating is the hidden limiter most athletes don’t know about
• How they’re educating a market that didn’t know it needed this
• The shift from elite athletes to industrial markets and influencers
• Why digital is more about community than ads for CoolMitt
• How seasonality plays into product demand and strategy

Watch the full episode below, or visit TheEcommShow.com for more.

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