Why Digital marketing doesn’t work for B2B service-based businesses

Why Digital marketing doesn’t work for B2B service-based businesses

Update: 2025-07-23
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Why digital marketing fails for B2B service businesses—and how to fix it with strategy, trust, and messaging. #BuzzworthyMarketing


Welcome to another episode of the Buzzworthy Marketing Podcast, where host Michael Buzinski—better known as Buzz—dives into one of the most common frustrations he hears from B2B business owners: “Digital marketing just doesn’t work for us.” If you’ve poured time and money into ads, social posts, or even hired an agency, only to feel disappointed by a lack of results, this episode will make you feel seen.


Buzz shares the real reasons digital marketing often falls flat for service-based B2B businesses. It’s not about your ad budget or fancy funnels—it comes down to your approach: lacking a long-term strategy, failing to build trust, and focusing on your business instead of your clients’ problems. In just ten minutes, he unpacks these costly mistakes and explains how to create a strategy that actually works for how B2B buying decisions are made.


If you’re ready for practical insights to make your digital marketing finally click, grab a coffee and get ready—because today’s episode is all about helping you stop chasing leads and start building relationships that last.

00:00 “Long-Term Sales Strategy”

05:01 Build Trust with Consistent Basics

08:03 “Connecting with Clients’ Real Needs”

09:56 “Trust-Based Marketing Insights”

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About Our Business:

Welcome to Buzzworthy Integrated Marketing! We are dedicated to creating predictably profitable integrated marketing campaigns for service-based businesses.

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🔗 Links & Info:

✅ Subscribe for more great content: www.youtube.com/@buzzworthymarketing

👂 Listen to Buzzsprout: https://www.buzzworthymarketing.show/

🌐 Visit our website: https://buzzworthy.biz/

💡 Follow us on LinkedIn: https://www.linkedin.com/company/urbuzzworthy

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👍 Like us on Facebook: https://www.facebook.com/urbuzzworthy

🔔 Turn on notifications to never miss an update!

💬 Business Inquiries: buzz@buzzworthy.biz

📚 Recommended Resources:

– Book 1: The Rule of 26 – https://www.amazon.com/Rule-26-Service-Based-Businesses-Doubling-ebook/dp/B0957QYM27/

Thank you for watching! Don’t forget to like, comment, and share this video with your friends.

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Why Digital marketing doesn’t work for B2B service-based businesses

Why Digital marketing doesn’t work for B2B service-based businesses