In this conversation, Joshua McCowen and Zuza Hicks discuss the significance of brand guidelines, differentiating them from style guides and emphasizing their role in ensuring consistency across various touch points. They highlight the importance of investing in brand guidelines for businesses, as they save time, enhance brand trust, and streamline the creative process.

The discussion also covers how brand guidelines should evolve with the brand and the emotional impact they can have on stakeholders.

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Hosted By

Zuza, Founder at Nicely Made, blends strategy and research to shape quietly rebellious brands with purpose—helping businesses stand out and leave their mark.

Josh, Founder & Principal at Lofty Word, leads strategy, ideation, and creative execution for small to medium-sized businesses—empowering clients to build brands with confidence and clarity.

Interested in collaborating and elevating your brand? Let’s Connect!

⁠https://www.loftyword.com⁠

⁠https://www.nicelymade.studio⁠