Is AI eroding trust in your brand?

In this episode we talk about how to balance AI with real human connection in your branding and content marketing. David, shares his experience of losing trust when he sees AI-generated content or ads. Our guest expert Wes Towers discusses how we can make our brands more human, either by using AI tools smartly or, more importantly, through real human interaction. Wes brings a unique perspective from his long career in marketing for the construction industry, where human connection is super important. He explains why keeping that human touch is key in today's AI world, how to find a good balance between AI's efficiency and your brand's unique voice, and common mistakes businesses make when they let AI run their marketing. You'll get tips to help your brand stand out and build real relationships in our digital world

Key Takeaways

• AI-generated content often devalues brands and erodes trust due to its lack of authenticity and uniqueness.
• Human connection fosters stronger bonds through personal stories, vulnerability, and genuine interaction, much like appreciating original art.
• Utilize AI as an enhancing tool, not a dictator of your message, to maintain your unique and authentic brand voice.
• Define your brand's voice and core values clearly in a document before integrating any AI tools for consistent communication.
• Face-to-face interactions and in-person networking are gaining value as a counterbalance to the growing prevalence of AI.

Resources

• Guest Bio: Wes Towers is a marketing and branding expert with extensive experience, particularly in the construction industry. He focuses on humanizing brands and helping businesses balance the use of AI with maintaining authenticity. He is the founder of Uplift 360.
• Wes Towers' Website: uplift360.com.au
• Wes Towers' LinkedIn: https://www.linkedin.com/in/westowers/

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