Why I've Always Hired More Women
Digest
The speaker shares a two-decade observation that women hired for his businesses consistently outperform men, hitting targets more often. This pattern is attributed to an "underdog mentality," superior collaboration, a strong sense of ownership, complementary skills, and the creation of inclusive environments. Data supports these observations, showing women achieving 95% of targets compared to men's 65%, alongside better risk management and employee retention. The speaker advises business owners to prioritize these essential qualities in hiring, regardless of gender, as they are frequently demonstrated by women. His personal experience building businesses with his wife, Nicole, further underscores the value of complementary skills and a strong professional foundation.
Outlines

Hiring Patterns and Co-founder Insights
The speaker shares a personal observation from over two decades of hiring: women consistently hit their targets more often than men. He also discusses lessons learned from building businesses with his wife and co-founder, Nicole, emphasizing how their complementary skills and professional foundation led to better business decisions and a more successful podcast with a larger female listenership.

Why Women Excel in Business
The speaker explains his observations on why women have led the way in his businesses, citing an underdog mentality, superior collaboration, taking ownership, complementing his skills, and creating inclusive environments as key factors.

Data-Driven Performance and Hiring Advice
The speaker delves into specific data points, including time management, goal achievement rates (women hitting 95% vs. men at 65%), risk management, employee retention, and listening skills. He advises business owners to hire based on essential qualities like collaboration, goal achievement, emotional intelligence, ownership, and positive culture contribution, noting these are often found in women.
Keywords
Hiring Pattern
A recurring trend or tendency observed in the process of recruiting and selecting employees, offering insights into team composition and effectiveness.
Co-founder Relationship
The dynamic and professional partnership between individuals who establish a company together, highlighting complementary skills and shared vision.
Underdog Mentality
A mindset characterized by a drive to prove oneself, fostering resilience and a strong work ethic.
Collaboration Skills
The ability to work effectively with others towards a common goal, involving communication and teamwork.
Ownership Mentality
An attitude where individuals take full responsibility for their tasks, decisions, and outcomes.
Emotional Intelligence
The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.
Employee Retention
The ability of an organization to keep its employees, indicating a positive work environment and employee satisfaction.
Active Listening
A communication technique that involves fully concentrating on, understanding, responding to, and remembering what is being said.
Q&A
What is the speaker's observed hiring pattern?
The speaker has observed that the majority of people he has hired have been women, who tend to hit their targets more consistently than men, based on over two decades of experience.
What factors contribute to women's success in the speaker's businesses?
The speaker cites an underdog mentality, better collaboration, willingness to take ownership, complementary skills, and the creation of more inclusive environments as key factors.
What data supports the speaker's observations on performance?
The speaker mentions women hitting targets about 95% of the time compared to men at 65%, along with improved time management, risk assessment, and employee retention.
What is the speaker's advice for business owners on hiring?
He advises hiring based on essential qualities like collaboration, goal achievement, emotional intelligence, and ownership, rather than gender, as these are often observed in women.
Show Notes
Why women? Why do they consistently show up, deliver results, and elevate the teams they’re part of? After more than two decades of building businesses, Omar has seen a clear pattern - and it’s one he’s never talked about openly until now.
In this episode, Omar reflects on why he’s always hired more women for his teams. Drawing from his own journey and real data, he shares how women consistently hit their targets, strengthen collaboration, and shape company culture in ways that drive lasting results. From his very first partnership with Nicole, his co‑founder and wife, to the teams he’s built across multiple ventures, Omar reveals how hiring women has transformed performance, retention, and leadership. These aren’t quotas or policies, they’re lessons learned from experience, and insights that could reshape how you think about building your own team.
Hit play at the top of the page and discover why Omar’s choice to hire more women has been one of the most impactful decisions in his business journey.
MBA2766 Why I've Always Hired More Women
Recommended episode to explore:
20 Not So Obvious Truths I Wish I Knew In My 20s
Watch the episodes on YouTube: https://lm.fm/GgRPPHi
SUBSCRIBE
YouTube | Apple Podcast | Spotify | Podcast Feed
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.



