Developing your marketing strategy to sell your product can sometimes feel like a shot in the dark. But using a keyword strategy can actually help boost the engagement between your ideal customer and your business. Between Google, Etsy, Shopify, Pinterest, TikTok, and Instagram understanding keywords are key 🤣 in customers finding you and being more discoverable.

We know it’s not the sexiest of topics, but lots of times the boring stuff is the most important.

If you don’t know all the different places you should be using keywords we’ve got you covered!

Try out these tips for using keywords in your marketing strategy:

1. Write descriptive captions with your keywords.
2. Use keywords in your bio. Choose words your customers would search.
3. Keep using hashtags. Especially location specific if it makes sense for your business.
4. Be consistent with your niche. The more you jump around with your keywords it makes it hard for the algorithm to identify your niche and who to show your content to.

Give these tips a try and let us know how it goes!

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