Why LEGO® Bricks Stick

Update: 2023-06-13

Description

The original LEGO bricks didn’t stick together. How and why that changed offers deep insight into the very core of the now 90-year-old toymaker. For questions and comments, please write to bitsnbricks@lego.com.

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In Channel

Conspiracies, Fans, and LEGO® Designers: Inside the Disappearance of the LEGO Goat

2023-06-1327:12

Why LEGO® Bricks Stick

2023-06-1328:26

Sustainability and the Everlasting LEGO® Brick

2023-06-1341:48

Creating beehives, stunning art, and a prosthetic limb with LEGO® toys

2023-06-1358:15

Demogorgons, Frogs, and Car Parts: Inside the Creation of LEGO® Botanicals

2023-06-1348:42

Season 06 Trailer

2023-06-1304:34

The Tale of LEGO® Bricktales

2022-10-2458:24

A Journey Into the Real LEGO® City

2022-08-3159:34

The LEGO Group’s Playful 90th

2022-08-1001:12:04

The Rise of BrickLink

2022-01-3101:10:21

Postscript

2021-12-2903:15

25 Years of LEGO® Lessons

2021-12-2255:17

Creating Worlds with LEGO® Bricks

2021-12-1544:16

The LEGO Game That Unlocked True Digital Creation

2021-12-0844:21

How a Soccer Net Almost Killed Football Mania

2021-12-0131:04

When Forza Cars Met LEGO Bricks

2021-11-2437:27

Alligators, Buckaroo Banzai, and LEGO Studios Backlot

2021-11-1746:59

LEGO® Harry Potter™ – A Journey Through All Eight Films

2021-11-1054:44

Tiny LEGO Brick Towers, Big LEGO Brick Ideas

2021-11-0337:38

The Surreal History of the LEGO Galidor TV Show, Game Console, and Action Figure

2021-10-1301:12:47

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Why LEGO® Bricks Stick

The LEGO Group

Why LEGO® Bricks Stick