Why Logic Doesn’t Sell and Emotion Always Will (ft. author Kevin Perlmutter)
Update: 2025-07-22
Description
In a world driven by data, Kevin Perlmutter argues that the most powerful force in marketing isn’t logic—it’s emotion. Kevin is the founder of Limbic Brand Evolution and author of Brand Desire: Spark Customer Interest Using Emotional Insights, a guide to building emotionally intelligent brand strategies that connect, convert, and last.
We explore why emotional intelligence is the most underused tool in a marketer’s toolkit, how neuroscience is reshaping brand research, and what leaders must do to future-proof their relevance in a noisy world.
Topics Discussed:
- Why emotional intelligence drives brand relevance
- The Limbic Sparks® method for identifying emotional drivers
- How brands can differentiate through feeling—not just function
- Common mistakes that kill brand desire
- The neuroscience behind consumer behavior and loyalty
- How to evolve your brand without losing your soul
- Lessons from emotionally smart brands
- Why “making people care” is the most future-proof strategy of all
Resources:
- Brand Desire by Kevin Perlmutter
- Learn more about Kevin's work
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