Predictable Marketing in Uncertainty

Why MAIL? Groundhog Predictions

Why DMAIL Can Save the USPS

WHY MAIL! Saving USPS

AI Homogeneity-Tom Fishburne & Experimentation Lab

Storytelling-Tom Fishburne, JCREW Brings Back Catalog!

Anecdotes & Data-Fishburne, Ritson on Cannes, 8 Copy Essentials-Bly

Despicable VW, USPS Elasticity Model

Scotch Optimism, Meta Bugs & AI, Avoid Passive Voice

Customers or Competition, Gundir Rebranding, Print PLUS Social Media

Welch’s CFO, Legacy, Postcard Mania Up, DMail 2.0 + WMW

Cheetos ‘other hand’, 5 Reasons to Love Catalogs

Marketing Math, Print vs Digital, A-B Testing

Love in Every Loaf, Neb Privacy, My Fake Ads, Dust Off DMAIL

AI Future of Work, Measurement Manipulates, Trying vs Testing

Self Checkout, Tracking Codes for DMail

Mail Doesn’t throw itself away, AMZ Just Walk, Lumpy Mail

Carlsberg Music, Fake $175MM AI, DMail Rules Non-Profits

LARGE Print Giveth, AM Girl Critique, DMail Win-Backs

2024 DMAIL Design Trends – Plus Opinions