DiscoverThe Profit Builder UnscriptedWhy More Sales Won’t Save You
Why More Sales Won’t Save You

Why More Sales Won’t Save You

Update: 2025-11-19
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Many contractors believe that selling more jobs at a lower price will lead to higher profits. On the surface, it seems like a smart move—more work coming in, more money out the door.

But that strategy can quietly destroy a business.

In this episode, I share a story about a contractor whose revenue exploded from $2 million to $12 million… yet profits disappeared. The lesson?

Volume doesn’t equal success if your margins are shrinking.

Tune in to learn the key mistake that caused the losses—and the simple shift that turned things around.

If you’ve ever thought you could “make it up in volume,” this episode will change how you look at pricing forever.

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Why More Sales Won’t Save You

Why More Sales Won’t Save You

Vicki Suiter