Why Most SKOs Fail (And How to Fix Them) ⚡

Why Most SKOs Fail (And How to Fix Them) ⚡

Update: 2025-09-25
Share

Description

🎤 SKO season is approaching.

For a lot of people, that means it’s time to kick off their MEDDICC initiative. 

But that doesn’t always work. In this episode of MEDMEN, Andy and Pim talk about:

❌What not to do and…
✅What to do…

When introducing MEDDICC at your SKO. 

Don’t let all that investment go to waste (and we don’t just mean what you paid for accommodation). Make the most of your SKO with this expertise!

If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!

Until next time - cheers!

CHAPTERS
0:00 - Introduction
0:43 - SKO costs and making them count
2:35 - Driving momentum for the year
4:22 - SKO Summary

ABOUT MEDMEN:
MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Why Most SKOs Fail (And How to Fix Them) ⚡

Why Most SKOs Fail (And How to Fix Them) ⚡

MEDDICC - Taking the proven MEDDPICC sales framework into the digital era!