Today’s guest is someone who’s rewriting the rules for brand growth in one of the most misunderstood — and overlooked — corners of the internet: Reddit.

Meet Danny Kirk, founder of ReddiReach, the bootstrapped agency that’s helped 500+ brands grow organically on Reddit while also future-proofing their visibility across AI search platforms like ChatGPT and Claude.

Danny isn’t just “doing Reddit.”
 He’s engineering how brands show up in the age of AI — through what he calls Generative Engine Optimization (GEO) — and turning niche community discussions into real-world business results.

If you've ever wondered:

🔥 Why Reddit is one of the most powerful — yet ignored — channels in digital marketing
 🔥 How AI search is reshaping visibility and what brands must do now
🔥 Why deep niche engagement beats “reach everyone” marketing
🔥 How Danny quietly built multiple 7-figure companies with zero outside funding

…this conversation is going to hit you like discovering your competitor has been dominating subreddits for years.

Let’s dive in.

💡 What You’ll Learn in This Episode

• Reddit as a Marketing Weapon — Why brands fear it… and why that fear is costing them growth
• The Rise of AI Search — How AI scrapes Reddit and why GEO matters more than SEO ever has
• Comment-Level Influence — The hidden layer of human interaction that AI ranks first
• Ethical Reddit Marketing — Why honesty, rules, and community ethos are the real growth hacks
• Finding Your Thousand True Fans — Deep vs. broad marketing and what actually scales
• Building High-Focus Companies — Danny’s lessons from multiple successful exits
• The Future of Community-Led Visibility — And why being early to AI search matters today
• Tools That Matter — Including Danny’s favorite new edge: Peekaboo for AI search rankings

🔗 Connect With Danny

🌐 ReddiReach: https://reddireach.com

🔗 Danny’s LinkedIn: https://www.linkedin.com/in/danielpkirk/

🎯 Want MarketSurge-Style Growth?

If you’re ready to scale smarter, louder, and with actual leverage — let’s talk.
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