In this episode of PR360, Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry. Drew shares insights on the industry's massive economic impact, the emotional connections created through branded merchandise, and how companies can integrate physical products into digital campaigns. He also addresses challenges faced by the industry, including trade disruptions, and explains how PPAI is navigating the choppy waters. 

Key Takeaways:

- Memorable promotional products can create lasting impressions and connections

- How trade disruptions have impacted the promotional products industry

- The importance of positive leadership

Episode Timeline:

0:00 Introduction to PPAI and Drew Holmgreen

2:00 The scope and impact of the promotional products industry

4:20 Understanding branded merchandise

6:54 The emotional connection of promotional products

9:45 Integrating merch with digital campaigns

11:45 The revenue potential of merchandising

13:00 Howard Stern's aversion to promotional products

13:52 Memorable promotional products and their impact

18:00 Common mistakes in merchandising

20:25 The creative side of the promotional products industry

22:00 Navigating trade disruptions

27:40 Thought leadership philosophy and positive leadership

This episode's guest:

• Drew Holmgreen on LinkedIn

• PPAI.org

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