In this episode we cover:

• How Craig defines digital transformation [1:35 ]
• What are the biggest upsides of using digital for companies? [3:11 ]
• What is holding the transformation back? [6:12 ]
• Craig’s advice for executives and business leaders: How to get started using digital? [9:14 ]
• COVID-19’s impact on the retail industry [11:10 ]
• What online shopping can and can’t do [15:06 ]
• The future of remote work after COVID-19 [17:13 ]
• Rapid Fire! Fun facts and fast answers with Craig [25:06 ]
• How does Craig stay current with digital? [24:54 ]
• What’s the next big thing in digital?  [27:30 ]
• Kathy & Gino's "Key" Takeaways  [31:00 ]

Links and Resources:

• Follow NYU  Marketing Professor and Digital Thinker Scott Galloway on Twitter
• Find Craig Herkert on LinkedIn

Key Takeaways:

• Companies that don’t go digital simply will not survive
• What’s holding digital back? The people with an opposition to change. Individual “primal” survival always  trumps survival of the “herd.”
• As a leader, you have to empower your people to change, and give them the tools to make it happen.
• Digitized curated “in-store” experiences are the future of retail.

Craig’s Favorite Band or Musician: Miles Davis!