DiscoverWedding Pro AcademyWhy Some Wedding Businesses Are More Successful Than Others
Why Some Wedding Businesses Are More Successful Than Others

Why Some Wedding Businesses Are More Successful Than Others

Update: 2025-09-26
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Episode Overview:   What does it take to be considered the best wedding photographer, the best wedding planner, the best hair and makeup artist?  What do these wedding business owners do differently or have that the others don't?  What makes them more successful?  Is there a simple way to break down a list so that you can clearly see what you're missing and how to adjust?  Actually - yes, there is.  And I share it with you in this episode :) 


Notable Quotes:

"There are specific things that the top wedding businesses have in place.  To explain this in the clearest way possible I’m gonna call these elements (the elements that successful wedding businesses all have in common) pillars.  Think of a few of the most successful wedding businesses you know, now think of those businesses being held up by pillars.  4 pillars to be specific.  Those pillars are essential to keeping this business at the top.  

Each of these pillars are built very intentionally, each pillar is really strong, strong enough to withstand the test of time.  When each of these 4 pillars are also really strong - they hold the business at the top, essentially creating a support system allowing this business to be seen as the "best of the best".  


It’s what makes this business super appealing to new Brides & Grooms.  Its what facilitates trust, and builds magnetism - that “I need to work with her” - feeling.  It’s what creates connection with other vendors (they recommend you over everyone else bringing you more business) and in short, it’s what makes your business stand out from the rest.  

What are these 4 Pillars? "


Listen in to find out ...


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Why Some Wedding Businesses Are More Successful Than Others

Why Some Wedding Businesses Are More Successful Than Others

Nicole Salmoiraghi