DiscoverThe Sales PodcastWhy Video Is 'The New Fire,' With Nick Francis of Casual Films
Why Video Is 'The New Fire,' With Nick Francis of Casual Films

Why Video Is 'The New Fire,' With Nick Francis of Casual Films

Update: 2020-03-13
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Get all of the episodes and notes here.

Join The Five to make every sale.

  • Drove from London to Mongolia in Mini Cooper
  • Wanted to drive an old car that would break down and that's part of the adventure
  • 2006 made video diaries for Expedia
  • Had a great client and some money left over
  • Four offices around the world
  • Be authentic
  • Strip away the ego
  • Strip away the brand
  • Strip away the logo
  • Understand your audience's challenges
  • Talk to those challenges
Your customers will tell you why you're special, if you ask. "
  • You need to talk to your customers
  • Talk to your top five clients
  • Ask them why they came to you
  • Do the work and get the details on why they love you and tell that story
  • Tell a touching story
  • Talk to your customers to find why you're special
  • Now run with that
  • Go deep on one story
  • Illustrate how you care
  • How you do anything is how you do everything
  • Be incredibly specific

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

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Check out early episodes of The Sales Podcast:

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Why Video Is 'The New Fire,' With Nick Francis of Casual Films

Why Video Is 'The New Fire,' With Nick Francis of Casual Films

Wes Schaeffer, The Sales Whisperer®