Are you tired of cold calls, emails and decade-old marketing tactics? 😬

Marketing as an industry needs a DRAMATIC mindset shift.

Too often business leaders, specifically startup founders, use outdated marketing strategies that just don’t work in today’s post-COVID digital age.

Here’s the good news: there are fresh ideas and creative perspectives out there that will not only work better for your business, but help you quickly connect to your ideal customer—and you’ll find them in a video podcast. 🎙️

In our most recent episode of B2B Podcasting, Kap sits down with Anna Furmanov, founder of Furmanov Marketing Consulting and host of the “Modern Startup Marketing” podcast.

She brings her incredible experience as a marketer and podcast host into this episode, helping thought leaders and startups alike. 💡

➡️ If you’re looking for a way to freshen up your marketing strategies or start with the right foot with your startup, this episode is for you.

Main Takeaways:

💎 Marketing needs a general mindset shift to evolve in today’s digital age

💎 Learn how to find your ICP (ideal customer persona) and what questions to ask

💎 Why you should start your own thought leadership video podcast

💎 Video podcasts help you reach your ideal audience

💎 Your business will grow through the influence of your video podcast

Timecodes:

⏰ 00:00-06:10 | What are the typical problems startup founders face?

⏰ 06:10-11:48 | The biggest issues startups have in their marketing

⏰ 11:48-17:39 | How should startups view marketing?

⏰ 17:39-23:14 | How does storytelling impact startups?

⏰ 23:14-32:17 | Your target audience can drive your video podcast

⏰ 32:17-38:57 | A video podcast can contribute to the growth of your business

⏰ 38:57-44:10 | Why do people turn to podcasts to grow their thought leadership?

Quotes:

💬 “There's more to marketing than just enabling sales, and that's the mindset shift.” - Anna Furmanov

💬 “A marketing therapist makes sense, because you're dealing with people, and you're also helping people do their marketing.” - Anna Furmanov

💬 “A marketer, a really good one, knows what questions to ask.” - Anna Furmanov

💬 “Cold calling people and cold emailing people is so far from what marketing is.” - Anna Furmanov

💬 “Now is a great time to treat marketing at your startup like a media powerhouse.” - Anna Furmanov

💬 “There's two types of content on the internet: there's the content that you want to consume and then there's the content that interrupts the content that you want to consume. One's a show and one's a commercial.” - Kap Chatfield

💬 “Building an audience really comes down to creating a compelling story for the brand.” - Kap Chatfield

💬 “Story is what connects people to companies and even more so what connects people to people—because there are people that work at companies.” - Anna Furmanov

💬 “If you're getting too hyper-competitive in your space, eventually the only competition becomes a race to the bottom for pricing.” - Kap Chatfield

💬 “Marketing 101 is really understanding and having empathy for your customer.” - Kap Chatfield

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Connect with Anna Furmanov

Follow Anna on LinkedIn

Check out Furmanov Marketing Consulting

Check out the Modern Startup Marketing show