"B2B influencer marketing" 🤳

When you think of the term "influencers" OR "influencer marketing"

What comes to mind? 🤔

Probably...

👉 Instagram models promoting skin-care products & toothpaste on their profiles.

👉 Tiktoker's dancing and inserting random product placements.

👉 Joe Rogan selling supplements on his podcast.

...right?

But - probably not:

B2B influencers partnering with -> B2B SaaS companies to promote -> B2B software products

And you probably don't think about it.

Because it's something that's still in the VERY early days of adoption.

---

Yet - individuals like Evan Patterson 🥂 have already been doing this for years...

(Working as a brand ambassador for dozens of B2B SaaS brands)

Which is exactly why, I wanted to bring on for this episode and talk everything "B2B influencer marketing"

And hear how he thinks about it both from a:

✅ Brands perspective.

But also from an...

✅ Individuals perspective.

And honestly...

This conversation *really* opened my eyes to what's possible in this space.

From how salary compensation changes when you've got an audience to how B2B brand partnerships work... there's a lot of gems to digest from this conversation.