In this episode Jordan & Lindsay delve into the challenges of embracing change in the dynamic world of business. Drawing from personal experiences and insights from high-level podcasts, they stress the significance of stepping out of comfort zones and trying new strategies. Reflecting on the past year, they caution against repeating unsuccessful approaches and emphasize the need for adaptability. They share their journey into podcasting as a platform for authenticity, shedding light on the economic challenges faced by businesses globally. Practical advice is offered on diversifying strategies, including partnering with businesses, aligning values, and providing financial incentives. The episode concludes with a focus on networking and community-building, advocating for conference attendance as a key element in professional growth and relationship-building. Listeners gain valuable insights on navigating change, fostering partnerships, and thriving in the entrepreneurial landscape of 2024!