Why Your Capability Statement Is Quietly Costing You Contracts
Description
In this episode of The Eric Coffey Show, Eric sits down with Danielle, Amy, and Diane to break down the most overlooked moves small businesses should make during slow periods in GovCon. The panel shares actionable strategies on strengthening your brand visibility on LinkedIn, fixing the gaps inside your capability statement and pitch deck, refining your tech stack, and—most critically—truly understanding your customer before you send a single email. Whether it's researching expiring contracts, aligning with agency pain points, or showing up prepared at industry events, this conversation reveals how to prepare now so you're positioned to win the moment the government reopens.
Key Takeaways
-
Know your customer before you outreach: Study expiring contracts, agency pain points, and program priorities—don't pitch blindly.
-
Fix what's broken now: Update your capability statement, pitch deck, and internal systems while competition is slowing down.
-
Stay visible and valuable: Use LinkedIn consistently, show thought leadership, and refine your brand so you're in the room when opportunities arise.
Learn more: https://federalhelpcenter.com/ https://govcongiants.org/
Watch the full Youtube Live here: https://www.youtube.com/live/c7fV-oJd74k
United States
