Why Your DJ Brand Isn’t Growing (and How to Fix It)
Description
If you’ve ever felt stuck on social media — posting but not growing — this episode is for you.
In this first episode of the Amplify Your Brand for DJs series, Paul Hutchinson breaks down exactly why most DJs struggle to build a strong online presence… and how to fix it.
You’ll learn:
🎧 What a “brand” really means for DJs (and why it’s more than just a logo)
🎧 The 3 things that make up your DJ brand — sound, story, and style
🎧 How to find your “why” and use it to attract the right audience
🎧 A simple formula to create your one-sentence brand statement
This isn’t about posting more — it’s about posting with purpose.
Once you get clear on your message, everything else becomes easier: content, bookings, and growth.
👉 Action Step:
Write your one-sentence brand statement and update your bio this week. Tag @rockinsocialmedia if you want feedback.
🎧 Subscribe for weekly episodes that help DJs build their brand, grow on social media, and turn followers into fans.
📘 Based on the book Amplify Your Brand by Paul Hutchinson.
https://www.amazon.co.uk/dp/B0F2YNLTTH/ref=sr_1_7
Follow Paul on Instagram → https://www.instagram.com/paulhutchinsondj/
🎧 Listen on Spotify, Apple Podcasts, and YouTube.



