Flip phones or ‘dumb’ phones as they are sometimes called are making a comeback but you might be surprised to know that it's gen Z, in other words people born between 1997 and 2010 and not your grandparents who are buying them.

Well unlike smartphones, the dumb phone can only make phone calls or send text messages and with only twelve buttons and no predictive text dumbphone users get straight to the point. People like them because of their vintage appeal, but above all it meets a need to disconnect. At a time when we're constantly on our smartphones, the return to basic dumbphone functions seems to offer a breath of fresh air and a well-deserved break in our hyper-connected world.

Why do they like them? Why does this appeal specifically to Generation Z? So what is the effect of using a dumbphone? Can it compete with smartphones? In under 3 minutes, we answer your questions!

To listen to the last episodes, you can click here:

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A podcast written and realised by Joseph Chance.

First Broadcast: 28/3/2024

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