DiscoverTED Talks DailyWhy gender-based marketing is bad for business | Gaby Barrios
Why gender-based marketing is bad for business | Gaby Barrios

Why gender-based marketing is bad for business | Gaby Barrios

Update: 2019-11-1524
Share

Description

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
Comments (4)

Adam Naseer

Such a waste of my time

Nov 18th
Reply

Rajesh Singh

Wow. What Bs.

Nov 16th
Reply

Flo Töller

TED is a joke.

Nov 15th
Reply (1)
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Why gender-based marketing is bad for business | Gaby Barrios

Why gender-based marketing is bad for business | Gaby Barrios

Gaby Barrios