DiscoverTED Talks DailyWhy gender-based marketing is bad for business | Gaby Barrios
Why gender-based marketing is bad for business | Gaby Barrios

Why gender-based marketing is bad for business | Gaby Barrios

Update: 2019-11-1518
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Description

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
Comments (3)

Adam Naseer

Such a waste of my time

Nov 18th
Reply

Rajesh Singh

Wow. What Bs.

Nov 16th
Reply

Flo Töller

TED is a joke.

Nov 15th
Reply
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Why gender-based marketing is bad for business | Gaby Barrios

Why gender-based marketing is bad for business | Gaby Barrios

Gaby Barrios