Why is on-demand the future of merchandising / Interview with Mathijs Eefting — CEO of Moteefe
In today's episode I'm joined by Mathijs who is the CEO of Moteefe — a company that upgrades, automates and streamlines the way you sell custom merch online.
Moteefe was started in 2014, they raised more than 25 million dollars over the years and with more than 5000 retailers on the platform, they are now spearheading the global adoption of on-demand production in retail. In this podcast, Mathijs will tell us more about the importance of looking at your customers as partners, and why building a business always revolves around testing and learning.
Dorian — Bornfight Content Creator
Mathijs Eefting — Moteefe CEO
Mathijs founded Moteefe in 2015, after finishing his MBA at INSEAD, in Business Management in 2014. Before embarking in this adventure with Lev and Olivier, the other two co-founders of Moteefe, Mathijs worked at Booz & Company, from 2011 to 2013 in his home country – the Netherlands.
Our mission is simple: we aim to remove all barriers and enable entrepreneurs, brands and influencers to test and scale new product ideas and e-commerce businesses faster and further than ever before by digitalising traditional print environments stimulating the global adoption of print-on-demand.
Our platform allows clients to easily design new products and publish them instantly to the landing pages and highly customisable white-label e-commerce stores included within the Moteefe platform, or to a third-party e-commerce store solution of the client’s choice. Production is on-demand. This means that sales can be made before the item is produced. This agility transforms the economics of the supply chain.
00:00 — Intro
01:22 — What is Moteefe all about
04:04 — Benefits of having co-founders
05:14 — Hiring at Moteefe
06:40 — Current state of the industry
08:57 — Being a partner to your customers
10:18 — Process of raising outside capital
12:51 — Merchandising and expansion
14:47 — Challenges of building Moteefe
19:13 — Mistakes and regrets
20:16 — Management style
21:42 — Advice for new startup owners
24:56 — Future of Moteefe
26:30 — Outro
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