Why most B2B content fails (and how to fix it) | Tim Metz, Animalz content marketing agency
Update: 2025-05-20
Description
Is your B2B content truly original—or could it be swapped with a competitor’s without anyone noticing? In this episode of Marketers Do Coffee, I chat with Tim Metz, Head of Marketing & Innovation at Animalz (B2B content marketing agency). We explore how AI is reshaping content marketing and why execution alone is no longer a differentiator. Learn why ideas—not just execution—are now the key to standing out, and how AI can be used without making your content generic.For fresh ideas and key highlights from this chat:☕ https://www.marketersdocoffee.com/p/most-b2b-content-is-bland-and-interchangeable-is-yours
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