Why most founders aren't entrepreneurs - Part 2
Update: 2025-10-01
Description
I’ve seen too many founders build businesses they end up resenting, not because the idea was wrong, but because they never stopped to ask: what do I actually want from this? In this episode, I introduce the five levels of foundership—from lifestyler to entrepreneur—and explore the rewards, risks and sacrifices at each stage.
Some of the happiest people I know are lifestylers who never wanted anything bigger. Some of the most miserable are entrepreneurs who should have stayed operators. Wherever you are on the journey, this framework will help you figure out which level is right for you, so you can build a business that fuels the life you want, instead of consuming it.
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