Episode Summary:

Is blogging dead?

That might be a spicy question but it's exactly where Mike Zielonka and I started in this week's episode of Happy Subscribers.

Mike helps online creators get seen, get clicks, and get paid — and he's got strong opinions on why many creators are still following outdated strategies… and what to do instead. 

Whether you're writing newsletters, publishing recipes, or promoting digital products, this episode is a reminder that your content strategy needs to evolve with how people behave online and that includes how they interact with your emails.

If you're feeling stuck in "blogger" mode, and you know you need to level up how you think about your business, this is your nudge to think and act like a creator — one who's willing to try new things, track what's working, and show up with a renewed purpose.

In this episode, you'll learn about:

• Why the "just blog and pray" strategy doesn't work anymore
• How email fits into your content flywheel and what it looks like when done right
• Why email is where the magic happens for building trust, engagement, and revenue
• What AI tools can help with and where they fall short (with examples)
• The importance of a hook and how to make your content more scroll-stopping online

Check out this episode's blog post
 
Connect with Mike:
Instagram
Website

Episode Resources:
Grok by xAI
Gemini 
TypingMind
Duett Free Resources

Duett Services:

Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

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