Why timing can make or break your brand's Easter sales
Update: 2024-04-02
Description
Easter 2024 hopped in early this year, and as a result sales expectations were muted. The Alloy.ai team, Joel and Logan, discuss the commercial and consumer-behavior dynamics at play during holidays like easter, and what they mean for consumer brands. In this episode we discuss:
- How narrow buying windows impact consumer brands replenishment efforts
- The tough decision of whether to produce holiday-specific SKUs
- What Easter sales might say about the broader economy.
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