A logo is an important and impactful touchpoint –– most likely, one of the first points of connection with your audience. But don’t start designing it until you have this one key question answered.

In this episode, I’ll be sharing why you shouldn’t invest all your money into a logo design, and how to focus on building a solid foundation to set up your brand for success.

What we cover:
02:00 What’s a logo?
02:30 Top mistake people make when designing a logo and what to avoid
03:35 How having a 10 year vision sets your business up for success
07:30 Knowing who your product/offering serves
09:30 Meaning is built into logos over time, dedication and consistently showing up in meaningful ways for your audience

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Grab our free workbook to go alongside this episode at www.prismcreative.co/podcast

Connect with us on instagram @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.