Why you shouldn't read on your podcast
Have you got a mountain of written content and you want to turn it into a podcast?
Repurposing existing content on a blog or from a book is a great idea. But if you want to build an audience of highly-engaged podcast listeners (you do!), reading your content isn't a good way to go about it.
A podcast is a show, not an audiobook so in this episode I share why having a lot of written content to repurpose is great but how to turn that into audio content so you don’t bore your audience.
Check out the full episode show notes: https://rachelcorbett.com.au/reading-on-a-podcast/
My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world.
At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started.
I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You’ve Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts.
I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place.
Podcasting guide: podcastguide.com.au
Online podcasting course: podschool.com.au
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