DiscoverOut of Scope | Marketing, Sports & BusinessWill Pokémon Go Change Advertising? EP76
Will Pokémon Go Change Advertising? EP76

Will Pokémon Go Change Advertising? EP76

Update: 2016-08-02
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Pokémon Go has become the largest and fastest growing app of all time. In less than one week the game has rocketed to the top of the iTunes App Store and increase Nintendo's market share by nearly $9 Billion.

Brian Cristiano, CEO of the ad agency BOLD Worldwide discusses how the app could change advertising.

View on YouTube: https://www.youtube.com/watch?v=n97AyyEvw2c
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Will Pokémon Go Change Advertising? EP76

Will Pokémon Go Change Advertising? EP76

Brian Cristiano