On this episode of PNC C-Speak, hosts Josh Schimmels, Publisher and CEO of the Los Angeles Business Journal, and Todd Wilson, PNC Bank Regional President for Greater Los Angeles, sit down with Willow Bay, controlling owner of Angel City FC and Dean of the USC Annenberg School for Communication and Journalism. Willow shares her insights into the explosive growth and innovation within women's sports, emphasizing the team's mission-driven brand and focus on redefining norms for equity in athletics. She also delves into how USC is shaping future media leaders and the crossover between sports and media. This episode is a compelling exploration of entrepreneurship, leadership, and community impact in the ever-evolving Los Angeles sports and media landscape.