If you’re serious about winning elections in Tennessee and beyond, you can’t afford to treat digital strategy as an afterthought.

In this episode, Eric Wilson of Campaign Trend joins me to unpack the tech and tactics giving conservatives an edge at every level.

From making the most of the “off season” to mastering digital battlegrounds, we talk about how technology should amplify (not replace!) the blocking and tackling of real campaigning.

Key Takeaways:

• How campaigns can stretch limited resources with smarter tech


• Why relational organizing moves voters better than mass texts


• How to choose the right digital channels for your campaign


• What AI can (and can’t) do for campaign messaging

About Eric Wilson

Eric Wilson is a political technologist driving innovation and digital transformation. He’s a veteran of numerous campaigns, having led Marco Rubio’s digital team during his 2016 presidential campaign. Eric is Executive Director of the Center for Campaign Innovation, Editor of campaigntrend.com, and host of the Campaign Trend podcast.

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Tennessee Today is your inside look at state government: what’s happening, why it matters, and how it affects you in your daily life. I break down key legislative topics, have important discussions with special guests, share my experiences in the Senate, and give you a firsthand perspective on how policies come to life. You’ll get the information you need straight from the source, so you can stay informed, engaged, and empowered! Share your questions for future episodes by emailing info@bofortn.com!