fffWe recently worked with Jason Melillo, CEO at KBKG. Here we discuss recurring revenue vs high one-time margins and how CEOs should think about the tradeoff.

For CEOs running $1M to $5M businesses, this question shows up constantly in boardrooms and pipeline reviews.

Jason makes a clear case for recurring revenue. Not because one-time deals cannot be attractive, but because recurring models compound clarity, predictability, and long-term leverage. He explains why acquiring new customers over and over again quietly inflates costs, why margins need context beyond deal size, and why retaining customers often creates more durable growth than chasing bigger one-off wins.

This conversation is especially relevant for founders deciding how to price, package, or reposition their offer as they scale. The choice you make here shapes cash flow, sales efficiency, and how confidently you can plan the next stage of growth.

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Wisdom From Wizards with Nitin Kartik is brought to you by Caribou Strategic, helping CEOs grow revenue $1M+ in 12 months with our money back guarantee:

https://cariboustrategic.com/s

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