We recently collaborated with Christine Hopkins, CEO at ASCI Family of Companies. Here we discuss whether it’s better for leaders to be underestimated or overanalyzed.

Christine chooses underestimated. Why? Because when people underestimate you, they reveal more than they intend. They share assumptions, concerns, and insights that become strategic intelligence.

For CEOs, this mirrors a broader lesson from my bestselling book Wisdom From Wizards. Influence often grows through collaboration, not control. Just I advise marketers to build sales collateral with their sales teams, not for them, great leaders gather insight by engaging people where they are.

Underestimation can create the same effect. When people lower their guard, leaders gain a clearer view of the real conversation happening inside the business.

Smart CEOs turn that visibility into advantage.

I dive deeper into this concept of collaborative leadership and feedback loops on page 122 of my bestselling business book Wisdom From Wizards, which just completed 22 weeks on the Amazon bestseller list. Check it out at:

https://WisdomFromWizards.com/s

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with our done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

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