We recently collaborated with Kneko Burney Miller, CEO at Change3. Here we discuss building a brand on social vs search and why discovery beats intent.

Kneko shares a sharp lens: social is built for discovery and shared experiences, while search requires intent. For many CEOs, the bigger risk is not channel choice, but misalignment. You may build one story, market another, while customers experience something entirely different.

The real advantage comes from meeting customers where they are learning, not just where they are searching. When you align your brand with how people actually discover and use your product, growth compounds.

I dive deeper into this concept of aligning messaging with real customer behavior on page 110 of my bestselling business book Wisdom From Wizards, which just completed 22 weeks on the Amazon bestseller list. Check it out at:

https://WisdomFromWizards.com/s

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with our done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me! Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

#CEO #B2B #SaaS #Branding #ThoughtLeadership #ContentMarketing #ProductMarketing #StartupGrowth