We recently collaborated with Shekar Raman, CEO at Birdzi. Here we discuss whether CEOs should focus on doubling ARR or valuation, and why disciplined growth beats speculation.

Shekar shares that ARR is controllable, grounded in real value, and builds long term resilience. That same principle applies to thought leadership. When you write a bestselling book, you are not chasing perception. You are building something durable.

One of the biggest advantages of writing a bestselling book for CEOs is this: it shortens sales cycles by removing early stage skepticism. Prospects come in already convinced of your thinking, not questioning it.

Check out 25 benefits to becoming a bestseller at:

https://cariboustrategic.com/benefitss

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with our done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

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